As Francesco Porcarelli tells the story, “The bond goes back 50 years.” His grandfather had always managed a rental property in the Marche village of Braccano. And charming it was—just a place to get away from the world. Matelica and neighboring Jesi had only recently gained their viticultural status and few were thinking of vineyards then—certainly not on this high perch, where the sun rises fiercely before chilly Apennine breezes settle in for the night.
Philippe Chéron, who spent over a decade shaping the future of Misset-Chéron, is now at a pivotal point in his family’s history. Following the 2020 merger with Domaine des Varoilles in Gevrey-Chambertin, a new era is unfolding—one that will be carried forward by his sons, marking the next generation of the Chéron family’s legacy.